Pattaya (Thai: พัทยา) is a city in Thailand, located on the east coast of the Gulf of Thailand, about 165 km southeast of Bangkok in the province of Chon Buri. It is one of the largest centers of tourism in Thailand, with some 5 million visitors arriving in 2004. Tourists visit Pattaya for many reasons including luxury hotels, beautiful beaches, friendly people, excellent shopping, reasonable prices and a wide variety of nearby tourist attractions. Others come for the world renowned nightlife.